{"product_id":"armando-testa-cucu-tete","title":"Armando Testa. Cucù-Tetè","description":"\u003cp\u003e\u003cstrong\u003eOne of the most iconic advertisers of the 20th century: Armando Testa and his creative philosophy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eArmando Testa (1917-1992) was the greatest Italian advertiser of the 20th century, a true pioneer in transforming advertising into art and popular language. Founder of the famous agency that bears his name, he was able to combine graphics, irony and visual inventiveness in a unique way, making the messages of the most popular brands memorable.\u003c\/p\u003e\n\u003cp\u003eFrom the legendary Carmencita and her lover Caballero for Lavazza coffee, to the extravagant Papalla from space, to the unmistakable Punto e Mes. Testa created a collective imagination that still lives on in the memory of generations of Italians. And how can we forget the hippopotamus Pippo created for Lines, or the geometric simplicity of his logos and posters? \u003c\/p\u003e\n\u003cp\u003eWith just a few strokes, Testa was able to describe a whole world, transforming commercial communication into visual poetry.\u003c\/p\u003e\n\u003cp\u003eCreative, visionary, artist and communicator, Armando Testa made advertising a language of the contemporary soul; a colourful theatre where imagination and everyday life meet forever.\u003c\/p\u003e\n\u003cp\u003eThe catalogue accompanying the exhibition was conceived to bring together the writings of his greatest aficionados and friends in an retrospective that covers the artist's career. \u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sillabe Casa Editrice","offers":[{"title":"Default Title","offer_id":53456451469576,"sku":"9788833405841","price":41.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/7638\/2216\/files\/2663.jpg?v=1773071444","url":"https:\/\/sr1nmq-df.myshopify.com\/en-en\/products\/armando-testa-cucu-tete","provider":"Sillabe Casa Editrice","version":"1.0","type":"link"}