Planner 2025

CULTURE OF HOSPITALITY

Culture, art, conservation, edutainment, nature, inclusion, curiosity, innovation, hospitality, sustainability, territory, warm welcome.

Twelve themes like the twelve months of the year in our Planner 2025, now in a new, more compact format, designed and created to reflect our world, and conceived in absolute synergy to present and promote multifaceted experiences so users can learn about the areas in which we operate, and see how different, interconnecting activities, when put together, help to form a lively cultural fabric that cares about people and the environment.

Over time we have built activities and gained skills that, collectively, are unique in Italy. An intangible Made in Italy formed by knowledge, traditions, beauty, values ​​and care, tangibly delivered through a well coordinated and comprehensive network including museum management, design and creation of installations, conception and production of exhibitions and events, edutainment experiences, conservation and research, restoration, publishing, communication and promotion.

Ever aware of the standing and responsibility we have, our purpose for 2025 is to continue to develop and share an authentic “culture of hospitality”, capable not only of providing a warm welcome, but also of making people reflect, awakening their curiosity, and making people more mindful of the fundamental role that each of us has when traveling or choosing how to spend our free time. Only through respect for places, nature and history, can we all build a better future together and contribute to generating a positive impact both on an individual and collective level.